Our website uses cookies to improve the user experience and enable certain functions. When you access our website, a banner informs you of how we use cookies and refers once more to our privacy policy. On our website, we differentiate between essential cookies, statistics cookies and marketing cookies. Essential cookies are activated by default, since you will not be able to use our website properly without them. However, we only set statistics and marketing cookies with your consent, which you can grant and withdraw here. The legal basis for data processing when using essential cookies is firstly our legitimate interest in ensuring technical functionality, and secondly your consent.
Cookies are small text files that are stored on your computer when you visit certain websites. We use cookies for example to track what items you have in your shopping cart, to send contact forms, and to notify us when you visit our website again. Please note that cookies cannot damage your computer. To find out more about cookies in general and their management, please visit www.aboutcookies.org.
The majority of web browsers are pre-configured to accept cookies automatically. However, you can change this setting. You can generally configure your browser so that it notifies you when cookies are set, and decide whether to accept them on a case-by-case basis or refuse to accept them in specific cases or in general. Our website cannot be used properly without essential cookies, which are needed for processes such as placing orders. To buy products, you must generally have cookies activated in your browser. If you deactivate cookies, you will be able to navigate the website but it will not be possible for you to send contact forms or submit orders.
The cookies we use on our website are listed below, giving the name of the cookie, its storage time, purpose, provider and classification to the selectable categories (essential, statistics and marketing).
| Cookie name | Storage time | Purpose | Provided by | Category |
|---|---|---|---|---|
13 months |
These cookies are used by ContentSquare to store the user's consent to tracking. |
ContentSquare |
Statistics |
|
13 months |
This cookie stores the ContentSquare user ID. |
ContentSquare |
Statistics |
|
24 hrs. |
This cookie is associated with sites using Google Tag Manager to load other scripts and code into a page. Where it is used it may be regarded as Strictly Necessary as without it, other scripts may not function correctly. The end of the name is a unique number which is also an identifier for an associated Google Analytics account. |
Essential |
||
90 days |
Used by Facebook to display a range of advertising products, such as real-time bids from third party advertisers. |
https://corporate.stihl.com | Marketing |
|
2 years |
This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners. |
https://corporate.stihl.com | Statistics |
|
1 minute |
Used to throttle the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is called _dc_gtm_<property-id>. |
https://corporate.stihl.com | Statistics |
|
| _gcl_au | 90 days |
Used by Google AdSense for experimenting with advertisement efficiency across websites using their services |
https://corporate.stihl.com | Marketing |
24 hrs. |
Registers a unique ID that is used to generate statistical data on how the user interacts with the website. |
https://corporate.stihl.com | Statistics |
|
24 hrs. |
_pin_unauth is a first-party cookie which groups actions for users who cannot be identified by Pinterest. |
https://corporate.stihl.com | Marketing |
|
390 days |
UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie. |
Microsoft Advertising |
Marketing |
|
30 days |
Captures visitor behavior to display more relevant advertising. |
https://corporate.stihl.com | Marketing |
|
24 hrs. |
This cookie is used for email services. It also helps for marketing automation solution for B2B marketers to track customers through all phases of buying cycle. |
Oracle |
Marketing |
|
Eloqua / en25 |
13 months |
Used to identify visitors to the website. |
Oracle |
Marketing |
| FPAU | 89 Days | This cookie collects information about the users and their activity on the website through embedded elements with the purpose of analytics and reporting. | https://corporate.stihl.com | Marketing |
| FPGSID | A few seconds | This cookie registers statistical data about visitors' behaviour on the website. | https://corporate.stihl.com | Statistics |
| FPID | 729 Days | The cookie stores a unique identifier which is used to compile statistics on how visitors use the website. | https://corporate.stihl.com | Statistics |
| FPLC | A few seconds | The FPLC cookie is a cross-domain link cookie that is hashed from the FPID cookie. | https://corporate.stihl.com | Statistics |
90 days |
Contains a randomly generated user ID. Mouseflow can use this ID to recognise returning users on this website and merge the data from previous visits. |
Mouseflow |
Statistik |
|
mm-click-counter |
1 year |
Counts the number of clicks on the website. |
Oracle |
Marketing |
mm-prio |
1 year |
This cookie saves information on which pop-up is to be displayed next. |
Oracle |
Marketing |
mm-lastSeenProducts |
1 year |
This cookie saves the most recently viewed products. |
Oracle |
Marketing |
6 months |
AdSense for search, Google Ads |
google.com |
Marketing |
|
12 months |
SiteSpect: a permanent cookie (12 months) that tracks a visitor over an extended period of time. It contains information on how the end user interacts with the website and each ad that the end user could have seen before visiting the website. |
https://corporate.stihl.com | Marketing |
|
12 months |
Either (1) session-only or (2) persistent, depending on the situation. Indicates to a downstream load balancer that subsequent requests by a user should be routed to or away from SiteSpect, depending on the cookie's value. |
https://corporate.stihl.com | Essential |
|
12 months |
SiteSpect: stores the date and time of the user's last request to determine if the visit has timed out. In addition, it stores information about the robot test (does SiteSpect think this person is a robot, how many tries of the robot test have we done). |
https://corporate.stihl.com | Essential |
|
Session |
stihl-country, stihl-language – stores the country and language |
https://corporate.stihl.com | Essential |
|
Session |
stihl-country, stihl-language – stores the country and language |
https://corporate.stihl.com | Essential |
|
TAPID / utag_main_v_id |
24 hrs. |
Users of Tealium EventStream and AudienceStream use Tealium Collect to send data from their websites and apps to the customer data platform for processing. These data collection requirements rely on the original cookie, utag_main_v_id, but can also use a third-party cookie called TAPID. In the majority of cases, the TAPID cookie is identical to utag_main_v_id, and is unique to the visitor and the Tealium account. Each cookie can be used as the primary identifier when collecting visitor information. |
Marketing |
|
| test_cookie | A few seconds | This cookie is set by DoubleClick (which is owned by Google) to determine if the website visitor's browser supports cookies. | doubleclick.net | Marketing |
| trx_geo_weather | Session | Saves data on the weather at the user's location. | https://corporate.stihl.com | Statistics |
| trx_ip | 2 years | Stores whether a user is internal or external to STIHL. | https://corporate.stihl.com | Statistics |
universalClickId |
24 hrs. |
We use a Google Tag Manager cookie to exclude our internal users from the website statistics. We use a further cookie to make our website analytics more precise. |
https://corporate.stihl.com | Statistics |