USE OF COOKIES

Our website uses cookies to improve the user experience and enable certain functions. When you access our website, a banner informs you of how we use cookies and refers once more to our privacy policy. On our website, we differentiate between essential cookies, statistics cookies and marketing cookies. Essential cookies are activated by default, since you will not be able to use our website properly without them. However, we only set statistics and marketing cookies with your consent, which you can grant and withdraw here. The legal basis for data processing when using essential cookies is firstly our legitimate interest in ensuring technical functionality, and secondly your consent.

WHAT ARE COOKIES?

Cookies are small text files that are stored on your computer when you visit certain websites. We use cookies for example to track what items you have in your shopping cart, to send contact forms, and to notify us when you visit our website again. Please note that cookies cannot damage your computer. To find out more about cookies in general and their management, please visit www.aboutcookies.org.

MANAGE COOKIES

The majority of web browsers are pre-configured to accept cookies automatically. However, you can change this setting. You can generally configure your browser so that it notifies you when cookies are set, and decide whether to accept them on a case-by-case basis or refuse to accept them in specific cases or in general. Our website cannot be used properly without essential cookies, which are needed for processes such as placing orders. To buy products, you must generally have cookies activated in your browser. If you deactivate cookies, you will be able to navigate the website but it will not be possible for you to send contact forms or submit orders.

COOKIES USED ON OUR WEBSITE

The cookies we use on our website are listed below, giving the name of the cookie, its storage time, purpose, provider and classification to the selectable categories (essential, statistics and marketing).

Cookie name Storage time Purpose Provided by Category

_dc_gtm_X

24 hrs.

Used to throttle the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is called _dc_gtm_<property-id>.

https://corporate.stihl.com

Marketing

_ga

2 years

Registers a unique ID that is used to generate statistical data on how the user interacts with the website.

https://corporate.stihl.com

Statistics

_gat_X

1 minute

Used to throttle the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is called _dc_gtm_<property-id>.

https://corporate.stihl.com

Statistics

_gcl_au

90 days

Campaign Manager, Display & Video 360, Google Ads, Search Ads 360

https://corporate.stihl.com

Marketing

_gid

24 hrs.

Registers a unique ID that is used to generate statistical data on how the user interacts with the website.

https://corporate.stihl.com

Statistics

Maxymiser

1 year

Used to optimize and personalize the website based on user behavior.

Oracle

Marketing

mmapi-p.{name}

1 year

A set of cookies that stores persistent data with one year lifetime. It may be one of the following names:

pd: customer profile information: anonymous visitor id, historical visitor profile (generated experiences and tracked actions).
srv: Maxymiser Content Generator service node name.
uat: personalization criteria (custom attributes) – persistent values captured from the site pages with the help of CD API custom scripts (using visitor.storeAttr(); e.g., VisitorType=Customer).
ids: external visitor ids captured by CD API scripts (using visitor.storeId()).
un: Oracle Maxymiser Utilities to be activated by an authenticated Oracle Maxymiser user (i.e., QA tool, debug tool, etc.).
cfgID: testing environment, activated only for an authenticated Oracle Maxymiser user (i.e., Sandbox or Production).

https://corporate.stihl.com

Marketing

mm-click-counter

1 year

Counts the number of clicks on the website.

Oracle

Marketing

mm-prio

1 year

This cookie saves information on which pop-up is to be displayed next.

Oracle

Marketing

mm-lastSeenProducts

1 year

This cookie saves the most recently viewed products.

Oracle

Marketing

Eloqua

24 hrs.

Used to identify visitors to the website.

https://corporate.stihl.com

Marketing

Eloqua / en25

13 months

Used to identify visitors to the website.

Oracle

Marketing

SSID

12 months

SiteSpect: a permanent cookie (12 months) that tracks a visitor over an extended period of time. It contains information on how the end user interacts with the website and each ad that the end user could have seen before visiting the website.

https://corporate.stihl.com

Essential

SSRT

12 months

SiteSpect: stores the date and time of the user's last request to determine if the visit has timed out. In addition, it stores information about the robot test (does SiteSpect think this person is a robot, how many tries of the robot test have we done).

https://corporate.stihl.com

Essential

cto_bundle

30 days

Captures visitor behavior to display more relevant advertising.

https://corporate.stihl.com

Marketing

_uetvid

390 days

UET assigns this unique, anonymized visitor ID, representing a unique visitor. UET stores this data in a first-party cookie.

Microsoft Advertising

Marketing

_fbp

90 days

Used by Facebook to display a range of advertising products, such as real-time bids from third party advertisers.

https://corporate.stihl.com

Marketing

_cs_c

13 months

These cookies are used by ContentSquare to store the user's consent to tracking.

ContentSquare

Statistics

_cs_id

13 months

This cookie stores the ContentSquare user ID.

ContentSquare

Statistics

_clck

 

 

 

 

TAPID/TEAL

24 hrs.

Users of Tealium EventStream and AudienceStream use Tealium Collect to send data from their websites and apps to the customer data platform for processing. These data collection requirements rely on the original cookie, utag_main_v_id, but can also use a third-party cookie called TAPID. In the majority of cases, the TAPID cookie is identical to utag_main_v_id, and is unique to the visitor and the Tealium account. Each cookie can be used as the primary identifier when collecting visitor information.

tealiumiq.com

Marketing

mf_user

 

 

 

 

SSLB

12 months

Either (1) session-only or (2) persistent, depending on the situation. Indicates to a downstream load balancer that subsequent requests by a user should be routed to or away from SiteSpect, depending on the cookie's value.

https://corporate.stihl.com

Essential

_pin_unauth

24 hrs.

_pin_unauth is a first-party cookie which groups actions for users who cannot be identified by Pinterest.

https://corporate.stihl.com

Marketing

NID

6 months

AdSense for search, Google Ads

google.com

Marketing

stihl-country

Session

stihl-country, stihl-language – stores the country and language

https://corporate.stihl.com

Essential

stihl-language

Session

stihl-country, stihl-language – stores the country and language

https://corporate.stihl.com

Essential

universalClickId

24 hrs.

We use a Google Tag Manager cookie to exclude our internal users from the website statistics.  We use a further cookie to make our website analytics more precise.

https://corporate.stihl.com

Statistics