Waiblingen, May 3, 2018 | Company press release
During their visit to Waiblingen, important STIHL product innovations were presented to the American distributors.
The STIHL Group generates around 30 percent of its revenue in the USA. Traditionally the most important market for STIHL, sales of cordless products have recently soared there: In the space of just 15 months, the market share of STIHL cordless tools in the USA has increased tenfold. The product portfolio has also been significantly expanded over this period – from one line of cordless products to three.
STIHL has had a presence in the US since 1974, with its own production and sales company STIHL Inc., located in Virginia Beach. The American market is served by six company-owned and five independent distributors – partners with whom STIHL has been collaborating successfully for many years, building a trusting relationship. The German parent company invited the distributors to Waiblingen at the end of April to discuss the strategy for the US market.
“Our partners and customers in the USA can rely on the fact that STIHL will remain a family-owned company – founded on the values of loyalty, integrity, a long-term perspective and, of course, a commitment to premium quality,” said Dr. Nikolas Stihl, Chairman of the STIHL Advisory and Supervisory Boards, at the meeting.
Norbert Pick, STIHL Executive Board Member for Marketing and Sales, explained: “We set extraordinarily high standards in everything we do and precisely tailor our products to meet customer requirements. The result is that we have been successful for more than 90 years, in an ever-changing environment.”
Bjoern Fischer, Managing Director of STIHL Inc., emphasized that unit sales of STIHL products in the USA have more than doubled over the past ten years. “I see enormous further potential for our market in the area of cordless products – particularly as we are able to offer our customers a broad and attractive range of STIHL products via our large sales network of 9,000 dealers,” said Fischer, adding: “In the future, there will also be a greater focus on digital products and services.”